, Marketing consultant, author, and professor at Most important, Hult, and INCAE Stick to Released on Jul thirty, 2013 Marketing luxury is often a paradox. Luxurious defies econometric designs. Although the processes by which individuals receive and eat luxurious stay an enigma, luxury brand names and products are very visible from the marketplace. This slide deck empirically explores the luxury sector, the status of Intercontinental luxurious brand names, And the way luxury is branded and sold to buyers.
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